Marico Ltd.

Financial

	Marico	Patanjali Foods	Hindustan Unilever
Operational Metrics
Unclassified
Advertisement Spend as a % of Total Sales	11.17 %	n/a	9.8 %
FMCG Sector
Volume Growth	7.0 %	n/a	2.0 %
Financials
5 yr Average ROE	37.33 %	-14.2 %	19.32 %
5yr average Equity Multiplier	1.82	5.0	1.5
5yr Average Asset Turnover Ratio	1.45	1.69	0.77
5yr Avg Net Profit Margin	14.23 %	-11.55 %	16.82 %
Price to Book	23.37	6.2	11.8
P/E	57.01	54.13	54.74
5yr Avg Cash Conversion Cycle	-39.54 Days	-30.59 Days	-106.37 Days
Inventory Days	43.69 Days	36.26 Days	22.2 Days
Days Receivable	34.04 Days	7.85 Days	17.01 Days
Days Payable	108.61 Days	98.78 Days	137.61 Days
5yr Average Interest Coverage Ratio	37.68	-0.92	80.58
5yr Avg ROCE	42.73 %	13.57 %	21.22 %
5yr Avg Operating Profit Margin	19.26 %	-8.68 %	23.96 %
5 yr average Debt to Equity	0.11	1.42	0.0
5yr CAGR Net Profit	6.81 %	n/a	5.9 %
5yr Average Return on Assets	20.57 %	-17.8 %	12.9 %
Shareholdings
Promoter Holding	59.03 %	68.83 %	61.9 %
Share Pledged by Promoters	2.03 %	0.0	0.0
Change in Promoter Holding (3 Yrs)	-0.45 %	-11.99 %	0.0
Change in Mutual Fund Holding (3 Yrs)	4.97 %	0.68 %	2.93 %

Business

	Marico	Patanjali Foods	Hindustan Unilever
Product Wise Break-Up	Product Wise Break-Up Edible Oil 50.72 Hair Oil 19.53 Personal Care 17.41 Home & Personal Care 0 Wind Turbine Power Generation 0 Food Products 0 Oils 0 Vanaspati 0 Extractions 0 Detergents 0 Soaps 0 Foods & Refreshment 0 Beauty & Personal Care 0 Home Care 0 Others 12.34	Product Wise Break-Up Wind 0.06 Edible Oil 0 Soaps 0 Detergents 0 Oil 69.34 Foods & Refreshment 0 Beauty & Personal Care 0 Home Care 0 Personal Care 0 Food Products 23.14 Hair Oil 0 Extractions 0 Home & Personal Care 7.47 Vanaspati 0	Product Wise Break-Up Wind Turbine Power Generation 0 Edible Oil 0 Soaps 0 Detergents 0 Oils 0 Food & Beverage 24.86 Personal Care 34.4 Home Care 37.11 Personal Care 0 Food Products 0 Hair Oil 0 Extractions 0 Home & Personal Care 0 Vanaspati 0 Others 3.63
Location Wise Break-Up	Location Wise Break-Up India 74.88 Bangladesh 9.83 Vietnam 4.07 MENAP 0 South Africa 0 Rest of the World 0 Others 11.22	Location Wise Break-Up Vietnam 0 Rest of the World 1.02 MENAP 0 Bangladesh 0 India 98.98 South Africa 0	Location Wise Break-Up Vietnam 0 Rest of the World 4.06 MENAP 0 Bangladesh 0 India 95.94 South Africa 0
Operating Profit Break-Up	Operating Profit Break-Up India 66.94 International 33.06 Wind 0 Food Products 0 Oils 0 Vanaspati 0 Seed Extractions 0 Foods & Refreshment 0 Beauty & Personal care 0 Home care 0	Operating Profit Break-Up Wind 0 Seed Extractions 0 International 0 Oils 63.5 Foods & Refreshment 0 Home care 0 India 0 Food 27.91 Beauty & Personal care 0 Vanaspati 0 Others 8.59	Operating Profit Break-Up Wind 0 Seed Extractions 0 International 0 Oils 0 Food & Beverage 19.16 Home Care 33.4 India 0 Food Products 0 Personal Care 44.13 Vanaspati 0 Others 3.31
Brand Wise Break-Up	Brand Wise Break-Up Parachute (Rigid Pack ) 33.0 Saffola 19.0 Vaho 19.0 Premium Personal Care 0 International 0 Others 29.0	-	-
Asset Break-Up - Segment Wise	Asset Break-Up - Segment Wise India 45.06 Vietnam 0 Bangladesh 0 Others 54.94	-	-
Rural vs Urban	Rural vs Urban Urban 71.0 Rural 29.0	-	-

Marico Ltd.

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