Senco Gold Ltd.

Financial

	Senco Gold	Thangamayil Jeweller	Rajesh Exports
Operational Metrics
Media & Entertainment
Advertisement Income as a % of Total Sales	1.68 %	n/a	n/a
Retail
Same Store Sales Growth	18.4 %	18.1 %	n/a
Quarterly Sales per SqFt	26392.91 Rs/Sqft	n/a	n/a
Number of Stores - Company Owned	103.0 .	n/a	n/a
Average Ticket Price - Gold Jewellery	73000.0 Thousand	n/a	n/a
Number of Stores - Franchise Operated	72.0 .	n/a	n/a
Financials
5 yr Average ROE	13.22 %	19.44 %	7.8 %
5yr average Equity Multiplier	2.98	2.78	1.99
5yr Average Asset Turnover Ratio	1.39	2.36	11.02
5yr Avg Net Profit Margin	3.16 %	2.94 %	0.38 %
Price to Book	3.0	5.65	0.33
P/E	27.78	57.73	54.88
5yr Avg Cash Conversion Cycle	154.47 Days	116.12 Days	12.23 Days
Inventory Days	132.8 Days	111.95 Days	8.42 Days
Days Receivable	3.73 Days	0.48 Days	14.08 Days
Days Payable	10.08 Days	2.69 Days	17.13 Days
5yr Average Interest Coverage Ratio	2.81	4.72	9.88
5yr Avg ROCE	21.38 %	26.22 %	9.18 %
5yr Avg Operating Profit Margin	7.29 %	5.31 %	0.46 %
5 yr average Debt to Equity	1.06	1.02	0.07
5yr CAGR Net Profit	20.98 %	6.52 %	-22.57 %
5yr Average Return on Assets	4.37 %	6.97 %	3.9 %
Shareholdings
Promoter Holding	64.38 %	61.53 %	54.55 %
Share Pledged by Promoters	0.0	0.0	0.0
Change in Promoter Holding (3 Yrs)	-4.1 %	-5.13 %	0.5 %
Change in Mutual Fund Holding (3 Yrs)	4.52 %	2.41 %	0.13 %

Business

	Senco Gold	Thangamayil Jeweller	Rajesh Exports
Product Wise Break-Up	Product Wise Break-Up Gold jewellery 85.11 Diamond and stones 10.93 Platinum jewellery 2.36 Silver jewellery 0.92 Diamonds 0 Silver Items 0 Gold Ornaments 0 Others 0.68	Product Wise Break-Up Gold jewellery 0 Diamonds 0 Gems & Jewelry 88.42 Diamond and stones 0 Silver Items 0 Silver jewellery 0 Platinum jewellery 0 Others 11.58	Product Wise Break-Up Gold jewellery 0 Diamonds 0 Gold Ornaments 0 Diamond and stones 0 Silver Items 0 Silver jewellery 0 Platinum jewellery 0 Others 100
Store Wise Breakup	Store Wise Breakup COCO 63.0 FOCO 32.0 Others 5.0	-	-
Location Wise Break-Up	Location Wise Break-Up India 96.03 Europe 0 Far East 0 Middle East 0 China 0 North America 0 Others 3.97	Location Wise Break-Up Middle East 0 Europe 0 India 100.0 Far East 0 China 0 North America 0	Location Wise Break-Up Middle East 14.0 Europe 29.0 India 19.0 Far East 13.0 China 7.0 North America 18.0
Location Wise Break-Up	Location Wise Break-Up India 96.03 Europe 0 Far East 0 Middle East 0 China 0 North America 0 Others 3.97	Location Wise Break-Up Middle East 0 Europe 0 India 100.0 Far East 0 China 0 North America 0	Location Wise Break-Up Middle East 14.0 Europe 29.0 India 19.0 Far East 13.0 China 7.0 North America 18.0
Asset Break-Up - Geography Wise	Asset Break-Up - Geography Wise India 98.62 Others 1.38	-	-